About us

About Us

At Emily Wellington, we're passionate about fashion as an art form—a canvas for self-expression and creativity. Founded by Emily herself, a seasoned fashion expert with over 20 years of industry experience, our brand is deeply rooted in the heart of Wellington, New Zealand.

Our Story

Born and raised in Wellington, Emily's journey in the fashion industry began over two decades ago. After successfully running a physical store in Wellington until 2021, Emily recognized the need to adapt to the changing landscape of retail. Thus, Emily Wellington transitioned into the digital realm, now proudly serving fashion enthusiasts across New Zealand with our curated selection of top-quality products.

Our Mission

Our mission at Emily Wellington is to redefine the way you experience fashion. We aim to inspire and empower individuals to embrace their unique sense of style, offering curated collections that reflect the essence of New Zealand's diverse landscape and heritage.

Why Choose Emily Wellington

  • Expertise: With over two decades of experience in the fashion industry, Emily Wellington brings a wealth of knowledge and expertise to every aspect of our brand.
  • Quality: We are committed to providing only the highest quality products, meticulously curated to ensure both style and durability.
  • Accessibility: Our transition to the digital realm allows us to reach fashion enthusiasts across New Zealand, offering accessibility to our top-quality products with just a few clicks.
  • Personalized Service: Your satisfaction is our top priority. We offer personalized service that caters to your individual style preferences, ensuring a seamless shopping experience from start to finish.

Discover Emily Wellington

Whether you're seeking everyday essentials or statement pieces to elevate your wardrobe, let Emily Wellington be your guide. Immerse yourself in the world of fashion where every garment tells a story and every outfit is an expression of your unique personality.

Join Us

Thank you for choosing Emily Wellington to accompany you on your sartorial journey. Discover the essence of New Zealand fashion with us and let us infuse your wardrobe with a touch of Kiwi charm.